The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Bergstrom Subaru of Oshkosh dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Oshkosh Area Humane Society
United Way, Make-A-Wish
Susan G. Komen Drive for the Cure
 Subaru Love Promise Heart

Love Promise Stories from Bergstrom Subaru of Oshkosh

Subaru and Bergstrom Subaru of Oshkosh believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Spaying and Neutering Saves Lives  –  Jennifer O

The Oshkosh Area Humane Society (OAHS) received a very generous award to support the spaying/neutering of animals. Spaying and neutering not only prevents unwanted litters and reduces the homeless animal population but it also has health benefits. Sometimes "fixing" an animal actually saves their life. Like Applesauce. Applesauce was a young female cat that was brought to OAHS as a stray. A day after she arrived, she was lethargic with a fever and it was apparent something was very wrong internally. Staff suspected pyometra, an infection of the uterus that, if not treated with surgery, is often fatal. Applesauce made it through surgery and is now in a loving home with a new family!

Subaru Loves Learning  –  Brad M

On October 19, 2019 the students at Traeger Elementary and Middle school were presented with a book donation from Subaru and its partner the American Association of the Advancement of Science. There were 150 books, chosen by the teaching staff to help enrich their current programs. Bergstrom Subaru also donated essential school supplies for students needing them throughout the school year. There were many smiles by all!

Subaru Loves Pets!  –  Kay P

Almost five years ago we were invited to attend the Subaru Loves Dogs event sponsored by the Bergstrom Subaru of Oshkosh dealership. Little did we know but this was the beginning of a great friendship and partnership for the Neenah Animal Shelter. Each year Bergstrom Subaru provides us with opportunities to showcase some of our adoptable dogs and make people aware of the Neenah Animal Shelter and our "Life First Mission" for the animals. This "Life First Mission states that we will never euthanize any adoptable animal due to lack of space or funding, but that we will save, restore and rehome all adoptable animals." When we were picked as the local charity for the Subaru "Share the Love" event last year, we were presented with a check for over $21,000 to help us carry out this mission for our animals and community. Two of the animals we were able to help were Primrose, a one year old female dog, and Timothy, a young male cat. Primrose came to the shelter with some very angry, raw looking skin. She constantly scratched, resulting in severe hair loss and very painful skin. After a trip to the vet she was diagnosed with demodex mange and scabies. Scabies are very contagious to both humans and other animals, so Primrose needed to be separated from other animals during her treatment. The treatment involved medications and special baths, taking over two months to complete. Since she was separated from other animals, it also meant a lot of one on one staff interaction to give her the attention she required to remain happy and socialized. Timothy the cat came to the shelter in very bad condition. He was immediately seen by a local vet, where they found he had a severely fractured hind leg with a protruding bone, a crushed tail, metal fragments in his body (possible gun shot) and a bad upper respiratory infection. Doctors provided immediate care to stabilize his condition. Unfortunately Timothy needed both his leg and tail amputated to save his life. After great medical care from the vets and time in a loving foster home, Timothy recovered and was ready for adoption. Because of the support we received from Bergstrom Subaru of Oshkosh and the Subaru company, these two animals and many more were given a chance at a happy life. Subaru truly loves Pets!

Bergstrom Subaru Delivers Hope  –  Karen R

On Tuesday, July 23, 2019, Bergstrom Subaru and The Leukemia & Lymphoma Society (LLS) helped brightened patients days at the Vince Lombardi Cancer Clinic in Oshkosh, Wisconsin. Volunteers, Morgan, Tip and Dayton, joined the staff from Bergstrom and LLS to delivery 80 blankets to patients at the Aurora BayCare Vince Lombardi Cancer Clinic. The staff were thrilled to receive this generous donation through Subaru Loves to Care and were excited to distribute the blankets and care cards to patients in treatment. This is the 4th year Bergstrom has made this generous gift to patients in the Oshkosh community! We are truly grateful for their partnership in the cancer community.

Subaru Loves Learning  –  Steven H

What a wonderful surprise it was for our school to receive such an amazing gift from our local Subaru dealership. We received hundreds of books all geared toward learning more about science. These books are already being shared with our students in the classrooms and are having a positive impact on student learning. Our students and teachers greatly appreciate this wonderful gift. Our students will enjoy these books for years to come. We also received backpacks and student supplies together with all of the books that we were able to pass on to some of our students who truly needed them. Thanks again!

Bergstrom Helps Bring Comfort to Cancer Patients  –  Megan K

In the middle of a hot and sticky summer, Bergstrom Subaru partnered with the Leukemia and Lymphoma Society to bring relief to patients at Aurora Health Care’s Vince Lombardi Cancer Center in Oshkosh. This is the third year of this amazing partnership. Representatives from the Subaru of Oshkosh handed blankets and words of hope to the staff of the cancer center to be distributed to patients receiving treatment. In spite of the heat and humidity, those receiving treatments are often chilly and in need of comfort. The knowledge that there is such a compassionate partner in their community brings another sense of relief to the patients. We are incredibly lucky to be able to join Bergstrom Subaru in showing those who are facing the gauntlet of cancer treatment that there is a multitude of support behind them.

Bergstrom shares love and warmth to cancer center  –  Naomi G

The Leukemia & Lymphoma Society is honored to partner for a second time with Bergstrom Subaru for the month of June to bring hope and warmth to local cancer patient at Fox Valley Hematology & Oncology (FVHO) in Oshkosh, WI. Josh went above and beyond to personally deliver blankets to cancer patients sitting in the infusion room, the morning of the delivery. Karen and Sandy were extremely grateful for the blankets. Cathy, FVHO clinic manager said "Patients are loving the blankets! Thank you for this generous gift."

Subaru shares the Love with Rayne.  –  Kay P

This year the Neenah Animal Shelter was privileged to be selected as the local charity by the Bergstrom Subaru team for the Share the Love Event. Earlier this month we were presented with a check for over $12, 700.00. For a small shelter this was very important in supporting our "LifeFirst" Mission which states that no adoptable animal will be euthanized due to lack of space or funding. As a shelter we take in many older animals and often they come with medical problems as well. A great example of the work we do is Rayne, a 10 year old Malamute mix. She came to us with severe hair loss and infested with fleas. After the flea problem was treated and the hair loss continued, Rayne went through testing and was diagnosed with Cushings Disease. A treatment plan was put in place to find the correct dosage of medicine to treat her disease. After diligent treatment from a loving staff, Rayne's hair grew back in and she became a favorite with the staff and volunteers,. It took an extended stay at the shelter but Rayne is now in a loving home and enjoying life with human family and cat buddy. The support from our community, from Bergstrom Subaru of Oshkosh and most of all the generosity of the Subaru Company to fund this program makes a world of difference to our animals and the great families who get to adopt them. Thank you so much for supporting our shelter and our life saving mission.

Kidsafe  –  Grant K

Bergstrom Subaru, Oshkosh Police Department, and Operation Kidsafe came together to help keep kids safe! We had a station set up where kids could be finger printed and put into a national database.

Where Love Meets Hope  –  Grant K

At Bergstrom Subaru of Oshkosh we had an event where our staff teamed up with The Leukemia & Lymphoma Society and Fox Valley Hematology to spread hope and joy to children in the area battling cancer. Over the course of three weeks, our staff and guests filled out messages of hope to be displayed at Fox Valley Hematology in Oshkosh. In addition, we donated 20 boxes of blankets to keep them warm through their treatments while they fight cancer.

Kanga From Kenya...  –  Gail D

A guest bought a Subaru Crosstrek from our store in December. He really wanted the Hyper Blue and we were happy to get that for him. The guest went on a mission trip to Kenya prior to picking up his new Crosstrek. While in Kenya he bought a gift for Gail Dix, his sales consultant. The gift was a handmade scarf, or Kanga in the same color as their Crosstrek.